A staggering 56% of all traffic today is driven by a mobile device.
Let that sink in.
This data comes from SimilarWeb’s State of Mobile Web report for 2015, and it should serve as rocket fuel for anyone who is thinking about optimizing their website for mobile use.
But before we delve into the benefits of mobile, let’s talk a bit about conversions.
What Is Conversion Rate Optimization?
Conversion Rate Optimization (or CRO) is the process of changing a website to increase the number of visitors that become customers, subscribers or leads. This equates to more revenue for your business.
Why Is CRO Important?
According to VentureBeat, the average ROI on conversion optimization tools is 223%.
Conversion optimization almost always results in an increased ROI because it is designed to lead your existing traffic into your sales funnel with a targeted message and calls to action.
How Optimizing for Mobile Will Increase Conversion Rates
Imagine that 56% of your website visitors land on your page from a mobile device, and then they bounce out of frustration. You’ve just lost more than half of your audience. But with a mobile-friendly website, you could have converted those visitors to customers.
Here are 5 ways a mobile-friendly website can improve conversions and improve your bottom line.
- A Better User Experience Increases Conversions
Have you ever opened a link from your mobile device that wasn’t mobile friendly? It probably looked like a jumbled mess. In 2016, how does that change your opinion of the business? For one, it almost certainly killed any chance of you becoming a customer. User experience makes a major difference in conversion rates.
- Visitors Will Spend More Time on Your Site
You have seconds to capture a visitor’s attention. If a visitor can freely browse your pages and read your content, he or she is much more likely to convert.
- Your Website Will Load Faster
A fast-loading website allows visitors to spend more time reading and navigating and less time waiting for the website to respond. If your website isn’t mobile friendly, users are more likely to experience lag from a mobile device. Studies show that visitors are likely to bounce if they have to wait 6-10 seconds or more.
- Google Likes Mobile-Friendly Websites
Google recommends that webmasters build responsive websites that are both mobile and desktop friendly. If that’s not an option, you may create a separate HTML website to serve to mobile users.
Is Your Website Already Optimized for Mobile?
If you’re unsure about how mobile-friendly your website is, there are two simple ways to check. The easy way is to grab your phone and test it out. If you want to be more thorough, check your Google Search Console account. Login and navigate to Search Traffic > Mobile Usability. Here you’ll see any errors that may be affecting your site’s mobile friendliness.
Don’t stress too much if your site has errors. This just means that your website needs some work before it is optimized for mobile. But the good news is that you’re likely to see a substantial lift in conversions, possibly even traffic, when the work is done.
Myles Vives is the CEO at eREACH.