How to Vet an Ad Agency (Rich Lennox)


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Next in our video series where we chat with industry leaders from today’s top agencies and brands is a chat with Richard Lennox, CMO of Toys R Us. Check out his answer to “How do you vet out an agency?” below!

Some points from Lennox:

  • look for┬ápeople you want to go to war with
  • look for best in class people with real expertise and a proven track record
  • you need agencies to work together to bring you the right solutions

Video by David Zaleski, Video Production Manager of iMedia Connection. Article by Agata Monica, Managing Editor of MMX.

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