Next in our video series where we chat with industry leaders from today’s top agencies and brands is a chat with Richard Lennox, CMO of Toys R Us. Check out his answer to “How do you vet out an agency?” below!
Some points from Lennox:
- look for people you want to go to war with
- look for best in class people with real expertise and a proven track record
- you need agencies to work together to bring you the right solutions
Video by David Zaleski, Video Production Manager of iMedia Connection. Article by Agata Monica, Managing Editor of MMX.