MMS Takes Over Mobile World Congress 2016


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Hola! MMS hit up Barcelona again this year for GSMA’s Mobile World Congress,  the world’s biggest and most influential mobile event. Content included some awesome sessions about the future of mobile connectivity, mobile takeover of video, creating unforgettable experiences, and so much more. Thanks to all our awesome speakers and attendees for joining us!

MMS attendees also had the opportunity to attend the VIP Viva España Tour, an architectural and cultural heritage tour of Barcelona followed by tapas and wine, and the exclusive Mobile Minds Dinner, an authentic Spanish meal at one of the most exclusive clubs in Barcelona with a live band and magic show. Check out some highlights below:

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The architectural tour showed off some of Barcelona’s most beautiful architecture and history.

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MMS CEO Paran Johar with his wife on the architectural tour.

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Jason Shulman (Chocolate), Dan Bruinsma (Starcom MediaVest), Emily Palmer (Thomson Reuters), Ilicco Elia (DigitasLBi), Jide Sobo (MEC Interaction) during “The Next $50B: How Mobile Conquers Video”.

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Ariana Stolarz (MRM // McCann) and Michael McLaren (CEO, MRM//McCann) during “Mobitypes: You Are What You Download”.

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Justin Pearse (The Drum Works), Chris Colborn (R/GA), Darin Brown (POSSIBLE), David Berkowitz (MRY), and Tom Daly (Coca-Cola) during “Creativity + Action = Masterful Mobile Experiences”.

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Thomas Fellger (iconmobile), Markus Kiessling (ERGO Direkt), and Stephen Squire (Procter & Gamble) during “Building Unconventional Partnerships to Delight Your Customer”.

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Chris Gale (Google) during “Silos are for Farmers – So Why is Your Valuable Data Sitting in One?”

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Roger Cheng (CNET), Alexander Schlaubitz (Lufthansa) Jene Elzie (NBA), Jill Cress (MasterCard), and Ross Sleight (Somo) during “Telling a Brand Story in the Age of Digital”.

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Jason Shulman (Chocolate) and Jide Sobo (MEC Interaction) during “The Next $50B: How Mobile Conquers Video”.

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Bill Fisher (eMarketer) and Jonathan Nelson (Omnicom Digital) during “Tales From the Programmatic Revolution: What’s Real and What’s Hype?”

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Jaime Del Valle Sansierra (CMO, L’Oreal Spain) attended the MMS Mobile Minds Dinner.

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See more pictures from our time in Barcelona on our Facebook Page here.

The next MMS event is “Cars and Stars” in our hometown of Los Angeles, CA on 4/20, followed by MMS Upfront @ Internet Week in NYC on 5/16. You can find more info on our website here.

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