2015 Mobile Mafia Award Winners


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On September 28, the year’s best in mobile innovation was honored with 2015 Mobile Mafia Awards. The second annual awards ceremony was held in New York following Mobile Media Summit During Advertising Week.

Mobile Media Summit CEO/Founder Paran Johar presented the awards to brands, agencies and tech companies that moved the industry forward with groundbreaking work in the mobile space.

A record number of submissions were received this year (more than double the number received in 2014) and winners were selected by an esteemed panel of mobile industry experts.

2015 Mobile Mafia Award Winners

Best B2C Mobile Branding
Brand/Agencies: Campari America
/ Mindshare / mSix
Company: Kiip
Entry: Don’t Drink and Drive: Mobile CSR That May Save Your Life

Best Mobile/Social Integration
Brand: Universal Music
Agency: MediaCom
Entry: Universal Music Launches Sky’s Snapchat Discover Hub

Best Location Campaign
Brand/Agency: Paramount / MEC
Company: Waze
Entry: Hasta la Vista, Mundane Marketing

Best Native Campaign
Brand/Agency: Paramount / MEC
Company: Waze
Entry: Hasta la Vista, Mundane Marketing

Best Mobile App Acquisition Campaign
Brand: Hotels.com
Company: Fetch
Entry: Hotels.com and Fetch Mobile Video Campaign

Best Cross-Device Activation
Brand/Agency: DSW / MediaCom
Company: Xaxis
Entry: Cross-Screen Campaign

Most Innovative Brand in Mobile
Brand/Agency: Sony Playstation / Carat / AMNET
Company: Media iQ Digital
Entry: Media iQ Event Synch

Most Innovative Agency in Mobile
Brand: Parche
Agency: Vokal
Entry: Driving Valet Parking Innovation Through Digital Experience

Best Creative
Brand: Nestle Perrier (MetaVision)
Company: Undertone
Entry: Perrier Street Art

Best Technology/Publishing Platform for Mobile
Company: Conversant
Entry: Conversant Platform: Cross-Device Capabilities

Best of Show
Brand/Agency: Paramount / MEC
Company: Waze
Entry: Hasta la Vista, Mundane Marketing

For more information on the Mobile Mafia Awards, click here.

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