Browsing the "News" Category

11 Ways for Brands to Use Amazon

June 10th, 2016 | by Ranjit Mulgaonkar

According to a BloomReach survey (study conducted by Survata) of 2,000 US consumers, 44 percent search on Amazon when looking

5 Tips for Marketing to Millennials

May 27th, 2016 | by Sara Spivey

With Millennials now representing the largest generation by population size, and having an expected spending power of nearly $200 billion

Why Clicks Don’t Equal Brand Engagement

May 2nd, 2016 | by Parker Noren

Advertisers have historically depended on click-through rates and cost-per-click to determine the success of their digital branding efforts. However, these

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